Momentum means running programs with discipline and consistent growth month after month. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Keyword research is the root of every optimization project. Keywords …

Your readers would be able to find information on your page without having to leave the page. Throughout the years, SEO has changed substantially. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase …

Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other times your site can be affected by bad content and Google will not warn you about it. The story has it …

This seems easy enough: To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in …

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Another tip for making long form content appealing is giving people something to read that surprises them. Whether …

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen …

Both of these tools are free, but will only check up to a certain number of URLs. It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or …

This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had …

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time. Selecting the …

Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Integrity is the essence of everything successful. Consider what happens when a user removes part of your URL - Some users might navigate …

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Citations like these are essential when building …

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. If you’re a small business owner with aspirations of getting your website to the …

It is called implied linking as there is basically no link to go back to the source site. Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat …

It worsens the user experience. If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. Regardless if you already work, live and breathe the internet …

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. These tools can provide information about duplicated content whether it is on your website or off-site. Don’t stuff your footer with all kind of irrelevant links …

To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. What we should be worried about is having a large number of web pages on our websites that are mostly …

Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. For SEO …

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Links …

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has …

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content …

Many CMS systems come with built-in review functionality. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs …

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in …

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

Which means you have to be good at cross-platform marketing. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. As titles are prominently displayed in search results, showing results with the …

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

Nowadays, everyone’s in a hurry, and the online world is no different. Plenty of pages provide unique and interesting content, but that does not make them relevant for every search query. Appropriate use of headers are not only helpful to the reader in structuring and breaking up content, but …

You can find terms by entering the URL of a competitor site into the landing page box. There’s never any reason to buy or pay for reviews. Make a point to search for your site on Google alternatives to see where you rank. Users often know what they want …

Creating content that serves a need is the best way to improve web ranking. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. In order for this to be …

To include local SEO is now essential. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance. Let’s face it: not everybody is a writer …

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. Adjusting your keyword distribution gives you power to …

This is where the confusion comes in. SEO is the practice of providing your clients with information about your services digitally. Check archive.org (Wayback Machine) or Screenshots.com to make sure the website has a clean history, particularly its most recent history. This has happened to me a couple …

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Having a news section on …

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it …

These tools can provide information about duplicated content whether it is on your website or off-site. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. The most successful online businesses design a series of “customer journeys” through their site, which …

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

The personal reputation has become a crucial aspect. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. When using SEO on your …

By using specially-arranged keywords that a user may search for, you can design intriguing, quality content that will attract a reader and make them interested in your services. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research …

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very …

Although it can’t compare to the work of an experienced SEO agency, Screaming Frog is a great option. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. With the proliferation of smartphones, tablets and e-readers …

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. A general rule of thumb: If you have links in a menu at the top of …

The canonicalization method is preferred, just in case a link to a “review page” occurs on an external website, which will pass the link equity to the product page. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able …

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a …

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and …

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search …

The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don’t last. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order …

It’s important to monitor the backlinks your site is accumulating Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. In the beginning, things move slow and it feels like you are just shouting …

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool …

Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO! b2b-seo 11 Jun The Importance Of SEO In Internet Marketing Posted at 22:59h in Blog Articles, SEO WEB, Social Media B2B Marketing by Irina Kalonatchi 0 …