When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate.
The most time consuming aspect is building links
In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Set up a Google
Alert Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason.
Structure of headings for your category / tag / taxonomy pages
Information Architecture allows people and search engines to better understand the content structure on a site. The main thing we
need to do to improve a sites authority is to improve its TrustRank. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. The higher the quality of your backlinks, the higher your search rankings.
Find ideas that Google identifies as semantically related
Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail. Gaz Hall, a Freelance SEO Consultant
, commented: "The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works."
Analyze the backlinks of any website and get detailed statistics
Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. The best key phrases
would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines.