Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition.

SEO can help you with your offline sales

Sometimes knowing why you’re doing something can make all the difference. What SMEs haven’t realised yet, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers.

Fixing an Internal Linking Problem

Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites in Ireland to link to your .ie extension, etc. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out.

There are over 1.4 billion searches conducted every hour

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those falling further down the rankings. However, make sure that the article is easily scannable by your readers. Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Gaz Hall, a Freelance SEO Consultant, commented: "Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query."

Boost Your Popularity in the SERPS

If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines. Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control.