The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Successful SEO requires a thorough understanding of the business itself. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges.

Increase leads and ultimately sales

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that it will make a good long tail keyword. Google suggestions give you a great place to work from but shouldn’t always be taken at face value. Page copy should be informative Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines.

The most obvious SEO tactic

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. You need to pick the right field on which to do battle and assess up front where your competition is most exposed. Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization.

Offer useful information presented in an engaging format to human readers

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. If you're anything like me, then you're looking to understand why certain things work the way they do. One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. According to SEO Consultant, Gaz Hall: "SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin?"

Check your website’s loading speed

The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. The crux of any quality site is the content it creates and the connection that content has with its client and fan base.