Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum.

Ensure that you concentrate on targeted keywords that deliver targeted traffic

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms. There's a lot of misinformation Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages.

The basics of Website Optimization

Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. Ideally page titles should include the search term for which the website has been optimized. Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about.

Can you optimize your website for Google RankBrain?

Mobile SEO should always be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. A big part of effectively writing for Internet users and search engines alike is to understand the human user's psyche while also feeding the search engines the relevancy they need to consider ranking the page for a given topic. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. According to Gaz Hall, a UK SEO Consultant : "A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can."

Do all aspects of your content, UI and marketing have a core customer focus?

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely… As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests.