Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent, high quality publishing, fresh perspectives, insight into best practices and better leveraging of resources. Local SEO is, inarguably, the best bet for local businesses to grow big. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition.

Dominate your own little niche first

301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. Review your blog content to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! make sure articles are more than 300 words and are highly valuable to your visitors Mobile is becoming more popular every year. The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way.

Guest posting.

Creating incredible content that people will want to share is still the best way to earn links. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. Backlinks are hyperlinks that point back to your website.

Monitor the evolution of your Google rankings

You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Gaz Hall, a Freelance SEO Consultant, commented: "Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity."

Dynamic vs Static- Which is preferred?

Ask your customers for reviews, mark them up with structured data and present them on a particular page on your site. This might do wonders. When working on your content, you should take the next biggest thing into account: voice search. Yes, it’s been around for a while. But with the advent of Apple’s Siri, Amazon’s Alexa and Google’s nameless Home assistant, things are moving fast right now. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to ‘build links’ is to forge connections and offer value to bloggers and other influencers in your niche.