Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. On the Internet, people tend to scan text rather than read it from cover to cover. That’s why you should provide a clear structure of each piece of content. Use headlines, subheadings, bullets and bolds in the most relevant sections of your copy. The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines’ automated robots, called crawlers or spiders, can reach the many billions of interconnected documents.

Things to avoid when dealing with authority sites

There was a time when “keyword density” meant something for SEO content. Think of new ideologies that Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. If you’re looking for long-tail keywords (more on those in a second), then this tool is a great idea. Now, the actual content of the page is the driving factor which the keyword is just that: a keyword.

Add your target keyword to your title page

Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. SEO is Search Engine Optimization.

Online marketing changes quickly when it comes to web crawlers

Leveraging exceptional content is the right way to engage your audience. SEO combines art with science, and content is the way to get maximum results. It can help you create your brand, draw backlinks from relevant quality sites, build relationships, and position yourself in your industry. Keep in mind that quality and consistency are crucial. If you are not currently tracking your website, you should implement those two programs right away. In part because search has become such a core way in which we navigate the Web, the home page of a site may not be the entry point for a visitor. Any page can be the entry page, which makes it increasingly difficult for marketers to craft messages that welcome visitors and compel them through the conversion funnel. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not."

Establish intuitive information architecture by considering meta tags

For years, we’ve viewed off-page SEO as the process of getting more inbound links … whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn’t like them, and has been known to drop the proverbial hammer-of-SEO-doom on numerous occasions when companies get caught using them. Offering A great example that I like to use is PNS Egypt. you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity to slip in more varied keywords that you may not necessarily be otherwise able to do. reate Unique, Relevant And Valuable Content For Your Website! This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game.