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Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword.

Links are similar to glue

Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is relevant, useful and well-structured. When writing an article or Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! some content for your web page, remember- ‘spices add flavour to a dish and make it more appealing to our senses. In the same way, keywords are like spices to our content. Keyword density is good but, to create rich content, there should be variety in the keywords used. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. Frankly there are lots of things which a good professional search engine optimisation exponent would tell you to do!

Use 301 Redirects Effectively

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. The reason why most people fail to get contextual backlinks from guest posts is because they do it the wrong way. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in.

Have you thought about optimizing your TF-IDF scores?

Visibility in search engines creates an implied endorsement effect, where searchers associate quality, relevance, and trustworthiness with sites that rank highly for their queries By using the Google My Bussiness reviews link you created with the instructions above, you significantly reduce the customers’ effort. They don’t have to look for the form or navigate their way to a location because you provided the link, which makes them able to find the review form with a single click. If you perform an SEO audit now and then, you make sure your website’s up-to-date. It should be part of your frequent site maintenance cycle, I think. According to SEO Consultant, Gaz Hall: "Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. "

Focus on getting your targeted keyword in the headline early on

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed.