It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work there way naturally into your website’s pages. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. It turns out the phrase ‘digital marketing is constantly evolving’ is about as unique to the B2B industry as an efficient rail service to the UK.

Is a Link Exchange the way to go?

Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. If the content you’re producing Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords. Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings.

Link building for local businesses on a budget

To rank locally it is critical to set up a Google My Business Account. Once you have signed up and submitted your business details you will be sent a post card in order to verify the account. You should be selective and ensure you pick the most relevant categories to your business, add photos and write up a unique description. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Check the readability score of your content with the Flesch reading ease test, and aim to get above 60% Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count.

Distribute page authority and ranking power throughout the site

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them. Gaz Hall, from SEO Hull, had the following to say: "Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself."

Google prefers HTTPS sites - Are your site security settings correct?

Since the Penguin algorithm update in September 2016, Google has been watchful for anchor text keyword density. Leaning on exact anchor text too frequently appears suspicious to the search engine, which could result in worsened SEO rankings. Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page.