This seems easy enough: To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in a lot of frustration and wasted resources. Moreover, the traffic that you will get from a highly competitive keyword, will probably be of poor quality. There are conspiracy theorists for almost everything, I guess.

Take care when dealing with backlinks

Modern SEO is about so much more than keywords and meta tags. Needless to say, the number Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this.

Write a 1000+ words article about SEM

The interesting thing about the meta description is you can control this and it is your first opportunity to reach website visitors. They see this well before they reach your website or blog, so make sure this description is an easy to read sentence and make sure you write it so it entices the visitor to click through to the content. Are they keywords with a history of high click through rates (CTRs) and conversion? Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts your chances.

Ways to tell you're suffering from an obsession with javascript

However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. According to SEO Consultant, Gaz Hall from SEO Hull : "If you look at the big picture, social media opens opportunities that eventually lead to SEO benefits."

How to survive your first encounter with dynamic pages

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Evergreen The talk on Facebook is about Beverley Websites at the moment. content must hold its relevancy over time or else it risks losing its value. A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). The world of Search Engine Optimisation is constantly changing. As a consequence of this, tactics and techniques will need to evolve in order to obtain high quality results.