Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. One of the most important optimisation measures for a slow-loading website is caching. In normal web browsing, once a web page is generated, elements of its data are stored or cached, so the next time the page is requested by the same user, the server fulfilling the request doesn’t have to provide all the data from scratch. You can easily find that the top-quality websites keep their followers updated with new engaging content that is in line with current trends. Not practising this method will lead to your website becoming quickly outdated, which won’t take your rankings any higher.

97% of consumers read online reviews for local businesses

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. There is no exact word Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! count when we talk about the “long content.” There are studies showing 2,000+ word articles dominating the SERPs’ top for many competitive keywords. Another factor in determining the value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being penalized, and lose most of your organic traffic.

Be persistent

The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not the core objective. In turn, SEO’s need to understand the wider role social media plays in connecting with an audience at each stage of the buying journey. People love visual content. It’s easier to consume than text-heavy pieces; thus, people are more likely to share it. Because of this, infographics are great pieces of content to utilize for acquiring backlinks. Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services that they are looking for. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page

Make certain that your site is listed in all relevant local directories

Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. According to SEO Consultant, Gaz Hall: "To be a part of the party, make sure your business website uses structured data markup."

It’s time to revolutionize our approach to relevant fresh content

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely.