The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Long-form content is a magnet for long tail searches. The more searchers and visitors you attract, the more you can ‘satisfy’ and the better chance you can rank higher in the long run. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers.
An interesting and useful copy is no longer enough
Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. One day it’s perfectly OK Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria. Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany?
Entirely too genius SEO
Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills.
Alt text makes for a better user experience
It’s quite obvious that you have to add share buttons to your blog posts. Websites without social buttons feel like they are still living in the pre-social media era. But just adding random share buttons or embedding all the possible options may not the best idea. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. According to Gaz Hall, a UK SEO Consultant : "Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages."
Longer content gets more shares
You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years in stamping out unethical SEO spam but they are far from ensuring none of it works. The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come.