Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when Google launched (most notably Yahoo!)

Connect your trigger mechanism to the copy that’s on your landing page

It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. Google Analytics will be able Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines prefer URLs that make it easy to understand what your page content is all about. Write good content that people not only want to read, but that they will comment on and share via social media. Share your content on your company’s social media channels and other online properties. Get creative and repurpose your content into different formats like videos, slide presentations, etc.

Do-Not dump the anchored links with keywords

Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves.

The most obvious backlink tactic

The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. According to SEO Consultant, Gaz Hall: "If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for."

Missing Alt Tags and Broken Images

One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results pages or may have backlinks. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses.