Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

The solution is to use the topic cluster model

When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly. If you are writing a Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic.

Look for scraped content on your site

In SEO, having a decent ‘fresh’ rating doesn’t mean you’ve got a cool new pair of sneakers you want to show off. It’s the practice of updating your content, adding little tweaks to make sure it remains relevant. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Post regularly and build the trust of your users with content marketing. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information.

Decide if you're dealing with a search engine penalty

Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Ensure that you do not optimize your text by just adding the keyword to your text as much as possible. Instead, try to base the content on the term frequency of the top 10 sites in the SERPs Gaz Hall, a Freelance SEO Consultant, commented: "Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times, there may be a reciprocal linking program, where a group of websites link to one another."

Natural building blocks for your site

The header text, or H1 text, is usually the title of an article or some larger bold text at the top of your page. Google and the smaller search engines can see this and they put extra importance on the words in the H1 text. Make sure your target keyword or phrase is there. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what works and what doesn’t for your brand. Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines?