When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Backlinks give the impression that you're an authority in your given industry. Knowledge graphs, though complex, help to raise your content and website visibility. Google is good at crawling all types of URL structures, even if they're quite complex, but spending the time to make your URLs as simple as possible for both users and search engines can help.

Understanding Your Competitive Landscape

Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). In link analysis, search engines Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! measure who is linking to a site or page and what they are saying about that site/page. When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites.

Avoid unrelated directories and low quality guest-posts

Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind.

Do an audit of your existing site

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. According to SEO Consultant, Gaz Hall: "Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it."

Offer a post-specific resource

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. The addition of internal links – links from your own domain – to your content can be very effective for SEO. It’s a strategic way to inform search engines about the topics you want to serve as an authority, There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign.