Search is the #1 driver of traffic to content sites, beating social media by more than 300% I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. The size of your images can have a big impact on your overall site speed (which is an important search ranking factor). NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else.

Will Meta tags improve my rankings?

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. Website owners used to litter Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! their content with tons of keywords in order to rank higher on Google. Now, the search engine penalizes for those practices. The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible.

Providing value in your market depends on finding connections nobody else is looking for

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a best practice.

Focus on doing the right thing and helping Google do its job

What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” Gaz Hall, from SEO Hull, had the following to say: "SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress."

Optimizing websites for search engines can be quite intimidating if you are new to the topic

Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” If you ever start to run into problems with getting your link posted, it may be useful to use a few link shorteners or some 301 redirects. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page.