When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Every time you want to post an article, review, description, or new item; ask yourself whether it will deliver meaning and better value to your visitors. Content quality is what will really change your ranking. The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term.

Get Social

For search engines, the opinion of the users is what matters the most and is thus given the highest importance. If your website code is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before.

When does Google show featured snippets?

When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. Make sure that your website’s main menu only features the most important categories. A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools.

Remember - an image's alt text tells Google what an image is about

Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. According to Gaz Hall, a UK SEO Consultant : "A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them."

Reach out to people who shared similar content

On powerful social media sites, the hyperlinks you include in your posts don’t get counted as a link that will help improve your backlink profile. Also, on a lot of websites, they’ll have what’s called a “no-follow” link. Any link that you create on your own should be set at “no follow”. The reason for this is that you’re essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours.