By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make the improvements needed to succeed in the mobile-first world of search. Sites that aren’t optimized for user intent and mobile SEO will fail. The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online.

Decrease your landing page loading time

The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Create original content. You also Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original! The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them to be; also, ensure images are scaled accordingly. Repurposing your content is not just a way to offer your blog post in a different format, but also a great way to rank it on a different search engine like Slideshare.

What Defines Effective Local Affiliate Marketing Content?

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with Google. It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight.

Get some paid social media promotion

When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. NAP stands for Name, Address and Phone Number. NAP is critical for businesses wanting to rank highly in local search results. Google cross-references your contact information across your own website, and local online directories in order to validate your company. Inconsistent information can be the reason your SEO is failing. Let’s face it, a website that can’t get its contact details right is more than likely not worth a visit. Hence, Google ranks these websites lower. You have to get your digital footprint right before you do anything else. According to Gaz Hall, a UK SEO Consultant : "We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries."

SEO is the most important thing you can do for your website – especially if you're a small business

When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. You don't need to write at a doctorate level to rank at the top of Google. You simply need to write at a higher reading level than normal. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Use the rel=nofollow tag in the links to websites that you do not trust, you think maybe using spamming techniques or you do not want to help in the search engines.