Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. When the damage is done, it can be very hard to get back onto Google’s good side. In fact, that's often impossible. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links.

Learn how to unlock the highest conversion revenue from each of your website visitors!

You shouldn’t wait passively for people to finally decide to link to you. The fundamental principle for structuring Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! URLs is to choose a format that is easy for users and search engines alike to understand. Website URLs should contain words and phrases arranged in a logical order and convey what the content is about before opening the page. Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site.

Links are about so much more than Search Engine Optimisation

There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner.

Search Engine Marketing is hyped

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) According to SEO Consultant, Gaz Hall: "People spend very little time engaging with content."

Specific is the new epic content

When it comes to search engine optimisation the information available can be a minefield. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it.