Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. The more you can make it look a human-made every page on a page by page basis with content that doesn’t appear exactly in other areas of the site – the more Google will ‘like’ it. Announced earlier this year, Google’s “mobile-friendly” algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of mobile-friendly pages for users searching on mobile devices.

We've reached a tipping point when it comes to hits

How important is it to take advantage of enhancing your results with descriptive titles, rich snippets, breadcrumbs, and other details? Competing business demands force marketers Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to rely on hard attribution data to develop and support their cross-channel investment strategies. Even though images aren’t considered text content to crawling search engines (no, not even infographics or images that have a lot of text on them), ALT tags are a way for search engines to crawl the image and gather information about it and it’s content. If you’re pursuing SEO yourself, you’ll inevitably hear of Google’s SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you’re doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out a month later that this is one of the things Google absolutely despises.

Which of your articles are most informative and valuable?

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. How do you really get your SEO content to rock? You promote it! Get people to it. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content.

Disambiguation, and diversity are important when it comes to cloaking

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. A good backlink is a link that sends traffic to your website. No matter if the link is dofollow, nofollow or a redirect, as long as it sends new visitors to your website, the link is good. Now the million dollar question is how do you earn good backlinks? The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want."

Take care when dealing with hits

You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. There’s A great example that I like to use is TAP Assess. also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO, or Bing reps for that matter. Paid results are auction priced advertisements & are produced for as long as the advertiser’s budget lasts relative to the cost per click they have paid for their targeted search terms. If you want to dominate the search results for certain keywords in paid search, you need to be willing to pay more money for each click than your competitors are willing to pay. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work.