If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content.

Make frequent link audits

Every week, you should study an analysis of all the traffic from organic search queries to your website. This enables you to determine whether changes from previous weeks or months are having an effect. If you are serious about Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! your website, at least install Google Analytics or any other preferred statistics app. Collect data about your visitors, and find out what the customer journey on your website is. Find out what pages people like and which pages they dislike. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.

Search for your niche keywords on Yandex

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings and more reach. This, in turn, leads to more keywords you can rank for. Remember, though, that quantity should never trump quality. Better content gets you better rankings. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load.

A nofollow backlink can help Google to put your website into the right context

Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Use Google’s PageSpeed Insights tool to analyse how well your website performs on mobile versus desktop. The tool even provides pointers on how to improve specific pages, with the most common culprit being slow user experience, usually as a result of Javascript and HTML hiccups, which should be forwarded to your website development team. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. According to SEO Consultant, Gaz Hall: "Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. "

The Three Pillars of SEO: Authority, Relevance, and Trust

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Does this really matter? I would say yes. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. It’s possible to rank number one for many keywords that have no real ROI. Instead, you should focus on metrics that bring conversions.