When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a few lines below. Both of these contain your competitor’s keywords. Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog.

Use compelling website titles

There are issues like helping Google understand the content on your pages and website, incoming links, page authority, domain authority, usage patterns, spam factors, canonical issues and much more. Unlike some aspects of the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! mysterious Quality Score “secret sauce,” we know that Google takes landing page relevance into account when calculating Quality Score What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order.

SEO can help you with your offline sales

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. You have to create the best content for that niche topic. In order to do that you, not only do you have to provide incredible value to your readers, but also have to pay attention to onsite SEO best practices. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant!

What are Long-tail Keywords – And How Can They Help Your Content Strategy?

Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. Use Fetch as Google to test whether Google can crawl and index important pages within your site. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. According to SEO Consultant, Gaz Hall: "People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker."

Thousands of customers for your business

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword.