To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader). Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change.
Let's talk about inbound links
Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? In today’s competitive market,
SEO Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... is more important than ever. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link
or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working
page on your site can greatly improve a user's experience. Your 404 page should probably have a link
back to your root page and could also provide links to popular or related content on your site. Build a list of other niche blogs in your field. Start commenting on their blogs
with insightful comments, and then reach out to them and ask if you can write
one guest post for them. If they accept, write NEW content for their blog (don’t
just copy and paste something already existing on your blog). Remember to
include a couple links within your post linking back to your site, using anchor
text with your relevant keywords.
Unlocking the mystery of bounce rates
With SEO, you want to tell people about your content that are likely to share or link to it. To prevent users from
linking to one version of a URL and others linking to a different version (this
could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same
content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term.
Can link exchanges make a huge difference to search engine optimisation?
Make sure you add responsive mobile URLs to your sitemap. Mobile friendly pages tend to rank higher for mobile search results, therefore inform the Search Engines which pages on your website is mobile friendly. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. A Google research recently revealed that four out of five users trust search engines for local searches Gaz Hall
, an SEO Guru from the UK, said: "One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page."
Use organic outreach along with 301 redirects to make a difference
Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Technical Take a butchers at PNS Egypt
, for instance. SEO is defined
by configurations that can be implemented to the website and server (e.g. page elements, HTTP header responses, XML Sitemaps, redirects, meta data, etc.). Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them.