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Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that author is connected to. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations.

If your website is listed for the right keywords, you will get many new customers

URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Google wants to ensure that Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! the sites it serves up in search results are relevant and up-to-date. A site that hasn’t been changed in two years is never going to do well. Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”). Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on.

Pay attention to your weekly click-through rate

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. The backlink is one of the strongest ranking signals for any site because they indicate its authority. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included.

High quality links matter and make a huge difference

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. Make the content flow easily to keep people intrigued and reading. According to SEO Consultant, Gaz Hall: "When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas."

What is real SEO?

The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Ultimately, SEO done correctly can land your website on the first page of the SERP’s (Search Engine Results Pages), and that is always the goal behind SEO. Why? Because most people doing web searches will not look past the first, and sometimes the second, results page when they’ve done a search. So the first page is where you want to be. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a lot more sense than “what graco taco.” So while many SEO plugins and search experts will advise you to remove stop words, sometimes it’s best to leave them in if they drastically impact the meaning of the phrase. Be your own judge.