By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary.

Boost search engine rankings

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. As long as you don't Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks to your site – not recommended and are punishable by the search engines’ rules. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with.

Getting to position zero using featured snippets

Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Once you know your goals, you should be able at least to decide on a balance between “head” keywords and “long-tail” keywords. The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It is also helpful for new sites with few links, or sites that have numerous pages not well linked. Sitemaps help search engines do a good job of reading your website and finding your site’s content. Write interesting and creative content that you know people will share with others.

Draft content for each target keyword

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. According to Gaz Hall, a UK SEO Consultant : " One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc."

What reaction do you get from a prospect?

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor. Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in.