These tools can provide information about duplicated content whether it is on your website or off-site. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. The most successful online businesses design a series of “customer journeys” through their site, which take a user from entrance to information to goal completion. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you.

Repurpose old mobile search

Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. Would you feel comfortable providing Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... this website your credit card information? There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering.

Localise as many elements as you can

The relevance of a website that is not updated, decreases for the Google algorithm because content that doesn’t get updated will become obsolete sooner or later in most cases.A typical use of a focused crawler is the creation of digital libraries in a particular area of knowledge. This can be a huge problem in PPC marketing (as it can quickly eat through your advertising budget), but it can be a negative for search engine optimisation as well. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. There has been news of an unconfirmed Google ranking update called Fred who shreds websites with low-value content and prioritizes earning revenue.

The more value you can provide, the better

Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. Many webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. Google is “learning” what a good result looks like based on the search query. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for."

What's the story about inbound links

While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. How Take a butchers at Save Our Schools, for instance. you’ve worked in the past won’t be how you work in the future. That’s because the SEO practices that have long been the norm are now being seen in a very different light. From the threat of Google de-indexing sites to legislation breaches leading to criminal charges, the search practices of brands, agencies and bloggers are in the spotlight. Write interesting and creative content that you know people will share with others. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords.