Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content. Helping search engines know what your site’s about at a quick glance is where a sitemap and metadata play a crucial role. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or two of your most desirable keywords and find ways to make content under those keywords more shareable.

Spread the word that rankings were a poor measure of success

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. Once upon a time, marketers Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). Search drives the web -- roughly two-thirds of website visitors originate from organic search. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword.

SEO Remains Keyword Driven & LSI Keywords Are Important

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day.

Find out who is linking to your site

Whenever doing a website redesign, I think it’s so important to reassess the purpose of each page. If you don’t learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! When choosing anchor text, select phrases that make sense to the reader within the context of the content. These phrases may even contain exact match words. Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business. Gaz Hall, from SEO Hull, had the following to say: "In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page."

Writing tags is the starting point of the entire flow of your SEO copywriting

Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Users searching for your site on Google might not necessarily want to land on your homepage. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way.