How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic. The search engines will act rapidly to penalize sites that contain viruses or trojans.

Niche Directories are all the rage

A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Having a strong SEO campaign Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries.

Alt text makes for a better user experience

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results. When you allow search engines to crawl and index MASSIVE pages in your site, it consumes the crawl budget that you are given. Google cannot infinitely crawl all pages of your site everyday, you know? Link building is working to acquire backlinks that lead to your site. Wondering why you need backlinks? Having high-quality backlinks is one of Google’s most important ranking factors for sites to show high up in search results. These links show authority. It’s almost as if the other site’s link is a vote for you that tells Google your site is trustworthy, credible, and valuable. Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages.

If content is the reality of SEO, then content repurposing is the new reality of content

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible in order to see the best results with your search engine rankings. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. Gaz Hall, a Freelance SEO Consultant, commented: "You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination."

You may get penalized by search engines for having duplicate content

SEO is a complicated subject with many ins and outs, and it changes on an almost daily basis--but at the same time, it's not black magic. It's also not something you need an advanced degree or previous experience for. Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile.