Top trends in onsite SEO to watch

Momentum means running programs with discipline and consistent growth month after month. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Keyword research is the root of every optimization project. Keywords …

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Clarification about SEO campaigns

Both of these tools are free, but will only check up to a certain number of URLs. It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or …

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Write a keyword-rich introduction about keyword research

Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Integrity is the essence of everything successful. Consider what happens when a user removes part of your URL - Some users might navigate …

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Update your cloaking on a regular basis

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Links …

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Use Google Business Reviews

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content …

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Ways to tell you're suffering from an obsession with backlinks

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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Not enough data to tell

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it …

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SEO keyword research best practice

The personal reputation has become a crucial aspect. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. When using SEO on your …

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Determining the goal for the site

It’s important to monitor the backlinks your site is accumulating Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. In the beginning, things move slow and it feels like you are just shouting …

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How to improve your content marketing

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Just a few years ago, the average user didn’t trust search engines to understand conversational questions. The first step once you start …

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Using page speed in mobile search ranking

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

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Organize headings and subheadings with H1, H2, H3 tags

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer …

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Try out core ranking algorithms

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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Avoid unrelated directories and low quality guest-posts

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. As content …

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Are you focussing on the right keywords?

The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact …

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Sponsor events, teams, or organizations

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even …

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It’s time to revolutionize our approach to organic SEO

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of …

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Keyword Research — Avoid at Your Peril

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages …

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Word count is a complicated SEO metric

earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. SEO practices that involve deception and are disapproved by the search engines. User signals are behavioral patterns …

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How to promote your local business online

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times …

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Boost Your Popularity in the SERPS

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources …

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Cost should not be your only consideration

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

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Search for your niche keywords on Twitter

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. Good quality takes time …

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How the canonical tag can hurt your search engine rankings

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Provide high quality photographs of products, and include an …

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Use Schema markup of your location data

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Search for Twitter users with similar interests

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. If you're …

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Bridge the gap between your content and your audience

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Search for your niche keywords on Bing

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus …

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Specific is the new epic content

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. When the damage is done, it can be very hard to …

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Missing Alt Tags and Broken Images

Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Word on the SEO block …

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Use Rel Canonical Tag To Improve Ranking

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. In 2012, Google began to penalise any site found with bad backlinks and alongside this …

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Consider your exposure options for your content

When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real …

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A service that does what you're looking for

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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Backlink Ranking Factors

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Both …

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Search For Broken Link Building Opportunities On Wikipedia

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your …

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Don’t Quit Your Day Job

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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How to Choose a Domain Name for Maximum SEO

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of …

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Plan to use keywords for SEO, content creation and marketing

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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Optimal size of title tags

Keyword research can help you discover new content opportunities, while it can also improve your existing content. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site …

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Use Schema markup of your location data

Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is …

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