We're searching in different ways already

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Many moons have passed since search engines interpreted …

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Not all web searches lead to sales

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

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Add a Pin-It Button to Your Site

Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. If you are taking the time to create, publish and promote content to build backlinks, it …

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97% of consumers read online reviews for local businesses

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Search engines like aged domains, and give them more authority over newer sites. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will …

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As a general rule, nofollow links do not stand on their own

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in …

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It’s time to revolutionize our approach to duplicate content

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a …

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Understanding the rationale behind providing value

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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It’s sometimes hard to choose the right terms for Google

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Organizations should take many factors into account when pursuing an SEO strategy. To ensure consistently high quality, business owners and digital marketers …

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Start focusing on improving your mobile experience

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Meta descriptions …

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Check navigation and UX factors

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Web Optimization Best Practices and Techniques

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. You need to look at your website’s analytics …

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The reality is that blogging is a medium

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking …

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Dynamic vs Static- Which is preferred?

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s …

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More content equals better rankings and more links

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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Don’t make your focus keywords too long

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your …

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Is your website too Dynamic for SEO?

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML …

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Add a ton of value to your clients

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make …

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Some sites are not as good as they seem

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. As an owner or …

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