How to survive your first encounter with dynamic pages

This seems easy enough: To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. Even though it seems logical, initially, to strive for a ranking using high-traffic keywords and terms, this will most likely result in …

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Backlinks are about so much more than Search Engine Optimisation

It worsens the user experience. If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. Regardless if you already work, live and breathe the internet …

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Adopt a customer centric view of local search

Search engines will penalise pages it thinks don’t provide enough value as visitors prefer informative and high quality results. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. For SEO …

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Learn from these mistakes before you learn about SEO

Once you’ve identified opportunities you’ll want to decide on whether to create a new page from scratch or to make changes and improvements to one of your current web pages. Google is looking for answers to the user’s query that provides the answer to the question in …

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Avoid link directories that link to all sorts of websites

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Headings and gateway sites

Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very …

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The worst advice I've heard about content

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a …

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Unlocking the mystery of analysis

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and …

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Why content matters

You can create your own hashtag and use it instantly. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence …

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A really cool way of writing description tags

For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to …

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Start simple, but don't forget analysis

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded …

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SEO Killers - Duplicate Content, Spam and Filler

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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Links from other website increase your total ranking potential

As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site …

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The first indication should be navigation

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. High authority links are great, but in my opinion, relevant links win the game every time. I …

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Build authority to enhance search visibility

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. It’s all about website analytics — a powerful tool …

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Don’t just optimize content for a single target phrase

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it …

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The better way to do it is new school SEO

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. If you …

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Create backlinks with your location as anchor text

Remember, Google doesn’t like content written for SEO purposes. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Google hasn’t spilled all its secrets regarding …

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Why do links matter?

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that …

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Search engine optimization tips

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Avoid …

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Why do Quality Backlinks matter?

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors …

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80% of Google Home results come from snippets

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Even though many social media sites use no follow tags, I still believe that social …

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Quality Content

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! No follow links are defined as the links …

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Make sure that the links you build are natural

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. The traffic information from different search engines helps you …

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Focus on ROI Instead of Keyword Rankings

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Local SEO understands changing attention spans

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Missing Alt Tags and Broken Images

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. How does a new website start ranking? Does it …

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How much time and effort are you putting into an SEO campaign?

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can …

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Stay Focused on the Long-Term

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Another factor in determining the value of a link is the way the link is implemented and where it …

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Work Hard and Success Will Come

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. One of the first steps in learning how to build backlinks is to understand the value of guest …

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Horses for courses

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it …

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It’s time to revolutionize our approach to keyword generation

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Offer a post-specific resource

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Backlinks give the impression that you're …

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Optimize your content around a topic, not around a single keyword

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then …

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Websites are representations of ideas

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

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Interview experts within or outside of your company

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. The mobile version of your website is equally important, if not more important than the …

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Interview experts outside of your company

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Develop a disavow report of unwanted links and forward it to the Google Disavow tool …

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