AJAX and Single Page Applications (SPAs)

Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Google and the other search …

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Get a Column on an Industry Publication

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Earning a link from a high-quality, relevant website will …

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If it isn’t on Google, it doesn’t exist

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages …

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The person with the best content will win

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

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Find the most relevant link building opportunities

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of …

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Go-All In With Video (Or Get Left Behind)

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Whatever shows up in the search results box has been searched for before meaning these long tail …

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The majority of your backlinks should be branded

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Website owners used to litter …

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Find out who is linking to your site

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Adding your site to any web directory just …

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Monitor Google My Business

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Customers now use mobile devices to research potential business partners before converting on a …

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Analyze the backlinks of any website and get detailed statistics

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. SEO is here to serve not only you – a …

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On its own, content does nothing for your business

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. While there plenty of differences between …

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Assessing Historical Progress

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Another valuable way to improve your domain authority is by getting other people to …

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75% of users never view the second page of search results

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. The link structure of the Web serves to bind together all of the pages that have been made public as …

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Proofread The Content Before You Go Live

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. When you allow search engines to crawl …

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Optimize page titles

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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Target Low Hanging Fruits

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92 …

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