Invest in nofollow links

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has …

more ...


Google ranking factors can be affected by nofollow links

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. Adjusting your keyword distribution gives you power to …

more ...

How to learn about forums in a few hours

Search engines will not consider your site to be an authority if the links are only emanating from one type of source. To know whether you are running on the wrong side of Google, use PixelGroove’s (the penalty checker on Google). Simply include your website URL on the tool …

more ...

Spiders and bots, oh my!

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. and note the subtle differences. Click …

more ...


Understand about analytics

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. If content fails to align properly with keywords, as is often the case Google will ignore your content or …

more ...


Let's talk about 301 redirects

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched …

more ...


Boost a Post or Create an Ad

When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along …

more ...

Domain authority (DA) is NOT the ultimate metric

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its …

more ...

Use Headers — Wisely

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a …

more ...

What is Keyword Research?

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

more ...

SEO starts when you create the title tag

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Some users might link to your page using …

more ...


Google’s algorithms react much faster to your changes today

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content …

more ...

The need to quantify quality

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

more ...

To get fast rankings, you need a fast site

One of the most time-consuming parts about link-building is actually finding places that will give you links. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to …

more ...

What the Keyword Data Tells You

The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Another method to rank …

more ...

Better alternatives to old school SEO methods

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Google has several bots: Googlebot (desktop), Googlebot …

more ...

Toxic links and their cure

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. We know that Google will never …

more ...

SEO can help you with your offline sales

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by …

more ...

Interview experts outside of your company for SEO benefits

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done …

more ...

How to Use Google Plus to Get Better Rankings

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

more ...

Why is citation consistency so important?

Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your …

more ...

Too Many On-page Links

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Make it …

more ...

Reach out to people who shared similar content

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Every time you want to post an article, review, description, or new item; ask yourself whether it …

more ...

Hummingbird also impacts long-tailed search queries

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Targeting the keywords to rank in first page of …

more ...

Better Rankings for Minor Keywords

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of …

more ...


Always ensure any anchor text looks and is natural

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Content syndication is the term used for the tactical republishing of your original article on another third-party website …

more ...

Build up your cluster content

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

more ...





Get High-Quality Links Through an Email Outreach Campaign

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

more ...

Relevance is the key issue here

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Focus on your customers, and take the right logistical steps to make sure that search …

more ...


SEO great content best practice

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Mobile is becoming more popular every year. If you're trying …

more ...

Segmenting Your Site’s Audience

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading …

more ...

Localise as many elements as you can

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. There are hundreds of different ranking factors that search engines, like …

more ...

now and understand your audience

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

more ...



Not all negative SEO attacks are readily noticeable

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and …

more ...

LINKS are STILL the #1 driving factor behind rankings

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your …

more ...

How to Find Acquisition Targets

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this …

more ...