Include your target keyword within your URL

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site …

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All Attention is Good Attention

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Spam links …

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