Top trends in cloaking to watch

Your readers would be able to find information on your page without having to leave the page. Throughout the years, SEO has changed substantially. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase …

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Using traffic estimation tools in conjunction with keywords

Markup logos, images, addresses, phone numbers, business name, type of business, reviews, prices, software, and anything else that’s relevant to the site. Clients will thank you and visitors will appreciate it. Another tip for making long form content appealing is giving people something to read that surprises them. Whether …

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Add Modifiers to Title

Any link to another part of the same site is called an internal link. As well as links you'd expect to find (within a site menu bar, for example) you can also create internal links by linking to past posts within newer ones. Citations like these are essential when building …

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Low hanging backlink fruit

Many CMS systems come with built-in review functionality. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs …

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Search marketing implications related to cloaking

Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won’t be too competitive for you to make any dent in. Look for subject matters that cater to a specific audience and that people can …

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Lets look at our approach to keyword density

You can find terms by entering the URL of a competitor site into the landing page box. There’s never any reason to buy or pay for reviews. Make a point to search for your site on Google alternatives to see where you rank. Users often know what they want …

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What's the story about inbound links

These tools can provide information about duplicated content whether it is on your website or off-site. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. The most successful online businesses design a series of “customer journeys” through their site, which …

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The broken link-building method aided by doorway sites

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

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High advertisement ratio can be mitigated by using conversion rates

By using specially-arranged keywords that a user may search for, you can design intriguing, quality content that will attract a reader and make them interested in your services. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research …

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Carve out time for concentrating on Google algorithms

Although it can’t compare to the work of an experienced SEO agency, Screaming Frog is a great option. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. With the proliferation of smartphones, tablets and e-readers …

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The first choice should be search marketing

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. A general rule of thumb: If you have links in a menu at the top of …

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Generate keyword ideas

The canonicalization method is preferred, just in case a link to a “review page” occurs on an external website, which will pass the link equity to the product page. Many websites contain elements that inadvertently block search engines. If your website contains such an element, search engines won't be able …

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Find out more about quality

The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don’t last. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order …

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Can citations really make a difference?

Where are you seeing the fastest movement in the SERP’s? Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Putting up numerous links can be confusing for the readers and it doesn’t …

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Fun with keyword stuffing for now

If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic …

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Aligning your goals in relation to SERPs

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. To optimise your website successfully it is fundamental …

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Check your website’s loading speed

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Successful SEO requires a thorough understanding of the business itself. Backlinks are great for branding in the sense that they get your …

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Longer content gets more shares

The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written …

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Check the content of the target web page

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need …

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What is your website content about?

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore …

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Videos and images are page content too

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Mobile search uses …

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Make Sure Redirects Persist

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results …

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Some websites are not as good as they appear

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012 …

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Watch your grammar and spelling

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very …

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Thousands of customers for your business

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a …

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What is real SEO?

Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that …

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Turn your mentions into backlinks

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search …

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Don’t overstuff your page with keywords and phrases

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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Natural building blocks for your site

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Users will occasionally come to a page that …

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Use Hashtags (Wisely) and Categorize Your Boards

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. The problem is, not all backlinks are the same. A …

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The Three Pillars of SEO: Authority, Relevance, and Trust

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Use tables and lists when appropriate

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. I do not think Google title and H1 tags need to exactly be the same. They …

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Don't go overboard at the risk of being penalized for stuffing

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving …

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Search For Broken Link Building Opportunities On Yahoo

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. If …

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How Search Engines work?

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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SEO starts when you create the title tag

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not …

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Business Factors That Affect the SEO Plan

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Most people look at SEO …

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Focus on turning opportunities into paying customers

Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. So how do you determine your competition? What should you be looking for …

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Try out core ranking algorithms

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic …

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A Link Reclamation technique

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Mobile search is outshining desktop search …

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