Usurp The SERP

Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other times your site can be affected by bad content and Google will not warn you about it. The story has it …

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Discover the connection between user experience rankings

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen …

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How to learn about nofollow links in a few hours

This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had …

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Lets look at our approach to page impressions

Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides and GlassDoors. Google wants (and rewards) original content – it’s a great way to push up the cost of SEO and create a better user experience at the same time. Selecting the …

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Take care when dealing with hits

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. If you’re a small business owner with aspirations of getting your website to the …

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Audit Your Site To Improve It’s Performance

It is called implied linking as there is basically no link to go back to the source site. Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat …

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Unlocking the mystery of canonical URLs

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. These tools can provide information about duplicated content whether it is on your website or off-site. Don’t stuff your footer with all kind of irrelevant links …

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Write a 1000+ words article about meta tags

Which means you have to be good at cross-platform marketing. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. As titles are prominently displayed in search results, showing results with the …

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Landing page and site user experience

Sharing information is what the Internet is all about. But do it incorrectly and you could start receiving threatening letters from webmasters and their lawyers. Ranking potential is an assessment of where you can realistically hope to get your rankings to; if the top 5 websites have a DA of …

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I urge you to think about RSS feeds

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Having a news section on …

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Difficult things about splogs

Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO! b2b-seo 11 Jun The Importance Of SEO In Internet Marketing Posted at 22:59h in Blog Articles, SEO WEB, Social Media B2B Marketing by Irina Kalonatchi 0 …

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Types of site changes brought on by web 2.0

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. There’s always something written somewhere that you can quote and use. You could also …

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How to really understand stickiness

If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social …

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My thoughts on keyword research

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. We’ve all experienced the frustration of a slow-loading site …

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Adopt a customer centric view of offsite SEO

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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What do you understand by On page optimization?

If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps …

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Review your content creation plans and make adjustments

Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. There is an old adage used by webmasters which sum up most successful websites, “content is …

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Review page content

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business …

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Internal linking is a secret weapon for SEO

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. To achieve and maintain good placements on result pages (SERPs) over the long term, you should …

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Not all searches lead to sales

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages …

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What is the trustworthiness of the linking domain?

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs …

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PageRank of the page

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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Local SEO and Listings

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches To a larger degree, your backlink profile is made up of …

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Rankings, On-page and Off Page SEO

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are …

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Blog posts shouldn't only contain text

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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Breathe easy

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Too many times websites lose the interest of readers because of the time that is taken by them to …

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Hire the right people for SEO

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Producing content for search engines is also content marketing, list building, and relationship marketing. Mobile sites …

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Content must be appropriate in length and appealing in structure

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

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Expand Your List

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …

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How to Use Google Plus to Get Better Rankings

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. If you hire an SEO company to help you rank for a certain search term, then you are …

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Does my content convert?

Prioritize keywords and phrases, plurals, singulars and misspellings. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference …

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Exhibit altruistic behaviour to build trust

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. The search engine optimization (SEO …

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Choose a host with an excellent uptime track record

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Stop using keywords …

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Create helpful and shareable content

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours …

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Editorial Links

It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just …

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Keep from using the same keywords over and over

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every …

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What pain-points will your website or services solve?

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Use your meta-tags

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. According to Google, natural links …

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What reaction do you get from a prospect?

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. For sites “with just a few things …

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Drop Keyword in First 100 Words

Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. There are …

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W3C Validator

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Never underestimate the power and growing importance of Social …

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Blog posts shouldn't only contain text

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If your meta description is a …

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Don't bury information in your content

When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. After implementing any SEO …

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SEO tactics that work

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. There are a number …

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“Niche down” approach

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. You can’t expect …

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Press Releases and Backlinks

Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast …

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Great designers seldom make great advertising men

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Some directories cost money in …

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