How are you supposed to audit your website?

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search …

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The goal of SEO is to make you money

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. The more popular and important a site is, the more links from that site matter. A site like Wikipedia …

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Best practices in SEO change very little from year to year

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. It …

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Publish blog posts frequently and consistently optimize them

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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The first choice should be navigation

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags …

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Mobile Search Implications

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. When it comes to long-term SEO strategies, there are so many tactics to consider. You’ve seen what links you …

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Use Strong, Active Wording

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Your Competition Is Actively Doing SEO, Too

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Find out which channels are driving traffic to your competition . Essentially …

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SEO starts when you create the title tag

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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Clicks, Conversions, & Customers

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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You should ensure that you use your internal links correctly

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Multiply your keyword ideas

Creating incredible content that people will want to share is still the best way to earn links. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Never participate on any kind of …

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SEO local search best practice

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Boilerplate content is a fact on the …

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Complete preliminary keyword research

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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Creating inspiring content for your business

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include …

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How do you make a Google friendly title?

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Link building always paves the way for …

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Nofollow links are much better than you think

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. In the world of SEO, there …

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Create an Engaging Web Presence

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. It helps the search engines quickly determine what the page is about. Content needs to play a part in search engine strategy, too. The …

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Links, links, links!

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same …

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The myth of free and fast traffic

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. People really love to check their search rankings. Many companies want to use this as a measurement …

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Analysing The Data

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. The small businesses with a physical place of business would do well to invest in local SEO, online public …

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