Spiders and bots, oh my!

There are some techniques that you can employ, right now, to really start your SEO campaign off on the right foot. If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. and note the subtle differences. Click …

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Can citations really make a difference?

Where are you seeing the fastest movement in the SERP’s? Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Putting up numerous links can be confusing for the readers and it doesn’t …

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Types of site changes brought on by web 2.0

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. There’s always something written somewhere that you can quote and use. You could also …

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Why content matters

You can create your own hashtag and use it instantly. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence …

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How to really understand stickiness

If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social …

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Understand about analytics

Here are some examples of scenarios where thin content could occur.Nearly every website has outlying pages that were published as test pages, forgotten about, and now orphaned on the site. If content fails to align properly with keywords, as is often the case Google will ignore your content or …

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Fun with keyword stuffing for now

If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic …

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Aligning your goals in relation to SERPs

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. Semantic searching is becoming an essential part of search engine optimisation, as your SEO agency will tell you. To optimise your website successfully it is fundamental …

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My thoughts on keyword research

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. We’ve all experienced the frustration of a slow-loading site …

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How to improve your content marketing

Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Just a few years ago, the average user didn’t trust search engines to understand conversational questions. The first step once you start …

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Let's talk about 301 redirects

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched …

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Adopt a customer centric view of offsite SEO

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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A really cool way of writing description tags

For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to …

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Start simple, but don't forget analysis

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded …

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What do you understand by On page optimization?

If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps …

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Check your website’s loading speed

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Successful SEO requires a thorough understanding of the business itself. Backlinks are great for branding in the sense that they get your …

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Boost a Post or Create an Ad

When building your content, you’ll want to include localized keywords so that the search engines know you have offices and operate in certain locations. When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along …

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Using page speed in mobile search ranking

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

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Longer content gets more shares

The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written …

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SEO Killers - Duplicate Content, Spam and Filler

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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Review your content creation plans and make adjustments

Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. There is an old adage used by webmasters which sum up most successful websites, “content is …

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Check the content of the target web page

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need …

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Domain authority (DA) is NOT the ultimate metric

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its …

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Links from other website increase your total ranking potential

As content marketing evolves, it is more beneficial to go beyond the written posts to new formats that allow you to broaden your value. Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site …

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Organize headings and subheadings with H1, H2, H3 tags

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer …

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Review page content

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business …

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Internal linking is a secret weapon for SEO

Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. To achieve and maintain good placements on result pages (SERPs) over the long term, you should …

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Not all searches lead to sales

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages …

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Try out core ranking algorithms

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

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What is the trustworthiness of the linking domain?

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs …

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Use Headers — Wisely

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a …

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What is Keyword Research?

Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage. For example, the HubSpot tool can identify which organic keywords are already driving traffic to your website. The same is true of Google Search Console …

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What is your website content about?

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore …

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SEO starts when you create the title tag

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Some users might link to your page using …

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Videos and images are page content too

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Mobile search uses …

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