Avoid unrelated directories and low quality guest-posts

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. As content …

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Make Sure Redirects Persist

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results …

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PageRank of the page

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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Some websites are not as good as they appear

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012 …

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The first indication should be navigation

As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. High authority links are great, but in my opinion, relevant links win the game every time. I …

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Build authority to enhance search visibility

Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. It’s all about website analytics — a powerful tool …

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Are you focussing on the right keywords?

The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact …

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Don’t just optimize content for a single target phrase

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it …

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The better way to do it is new school SEO

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. If you …

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Create backlinks with your location as anchor text

Remember, Google doesn’t like content written for SEO purposes. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Google hasn’t spilled all its secrets regarding …

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Local SEO and Listings

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches To a larger degree, your backlink profile is made up of …

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Rankings, On-page and Off Page SEO

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are …

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Watch your grammar and spelling

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very …

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Google’s algorithms react much faster to your changes today

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content …

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Sponsor events, teams, or organizations

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even …

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It’s time to revolutionize our approach to organic SEO

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of …

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Thousands of customers for your business

When you’re looking at a competitor’s web page source code, you’ll see the title tag near the top of the page, along with a bunch of tags used to describe the page’s content. If the site includes it, the meta name= ”keywords” tag should be a …

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What is real SEO?

Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that …

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Blog posts shouldn't only contain text

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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Keyword Research — Avoid at Your Peril

Many SEO experts agree that a website's inbound links will be crucial this year, with many contending that there importance will increase as search engine algorithms increase their attention on penalizing poor links. Due to Google bringing constant changes to SERP, you will discover that the number of competing pages …

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Turn your mentions into backlinks

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search …

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Word count is a complicated SEO metric

earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. SEO practices that involve deception and are disapproved by the search engines. User signals are behavioral patterns …

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Breathe easy

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Too many times websites lose the interest of readers because of the time that is taken by them to …

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Hire the right people for SEO

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Producing content for search engines is also content marketing, list building, and relationship marketing. Mobile sites …

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How to promote your local business online

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times …

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The need to quantify quality

You search ranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to …

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Why do links matter?

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that …

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Don’t overstuff your page with keywords and phrases

Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live …

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Search engine optimization tips

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Avoid …

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To get fast rankings, you need a fast site

One of the most time-consuming parts about link-building is actually finding places that will give you links. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to …

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Why do Quality Backlinks matter?

SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors …

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Natural building blocks for your site

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Users will occasionally come to a page that …

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What the Keyword Data Tells You

The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Another method to rank …

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Better alternatives to old school SEO methods

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Google has several bots: Googlebot (desktop), Googlebot …

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Boost Your Popularity in the SERPS

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources …

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Cost should not be your only consideration

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

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Use Hashtags (Wisely) and Categorize Your Boards

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. The problem is, not all backlinks are the same. A …

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80% of Google Home results come from snippets

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Even though many social media sites use no follow tags, I still believe that social …

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Content must be appropriate in length and appealing in structure

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

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Expand Your List

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …

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Toxic links and their cure

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. We know that Google will never …

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SEO can help you with your offline sales

Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results. You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by …

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The Three Pillars of SEO: Authority, Relevance, and Trust

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Interview experts outside of your company for SEO benefits

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done …

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