Use tables and lists when appropriate

One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. I do not think Google title and H1 tags need to exactly be the same. They …

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How to Use Google Plus to Get Better Rankings

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. If you hire an SEO company to help you rank for a certain search term, then you are …

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Quality Content

Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! No follow links are defined as the links …

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How to Use Google Plus to Get Better Rankings

Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with …

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Make sure that the links you build are natural

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. The traffic information from different search engines helps you …

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Why is citation consistency so important?

Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your …

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Does my content convert?

Prioritize keywords and phrases, plurals, singulars and misspellings. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference …

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Don't go overboard at the risk of being penalized for stuffing

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving …

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Exhibit altruistic behaviour to build trust

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. The search engine optimization (SEO …

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Too Many On-page Links

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Google changed the color of paid search ads to blend in with organic results, thus increasing CTR and revenue. Make it …

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Focus on ROI Instead of Keyword Rankings

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Reach out to people who shared similar content

When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Every time you want to post an article, review, description, or new item; ask yourself whether it …

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Search for your niche keywords on Twitter

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. Good quality takes time …

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Hummingbird also impacts long-tailed search queries

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Targeting the keywords to rank in first page of …

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Local SEO understands changing attention spans

Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which …

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Missing Alt Tags and Broken Images

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. How does a new website start ranking? Does it …

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Search For Broken Link Building Opportunities On Yahoo

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. If …

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How much time and effort are you putting into an SEO campaign?

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can …

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Better Rankings for Minor Keywords

On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of …

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Choose a host with an excellent uptime track record

As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated. As search engines like Google continually improve and try to show the best results they can to users, their focus is to provide quality and relevant results. Stop using keywords …

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How Search Engines work?

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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SEO starts when you create the title tag

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not …

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Stay Focused on the Long-Term

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Another factor in determining the value of a link is the way the link is implemented and where it …

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Create helpful and shareable content

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours …

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How the canonical tag can hurt your search engine rankings

The readability of your content has to do with the simplicity of its language, the lack of grammatical or syntactical errors, and the sentence structure. Online readability tests allow you to learn the “reading age” someone needs to understand your content. Provide high quality photographs of products, and include an …

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Work Hard and Success Will Come

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. One of the first steps in learning how to build backlinks is to understand the value of guest …

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Horses for courses

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it …

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It’s time to revolutionize our approach to keyword generation

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Editorial Links

It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. For some businesses a point in the right direction is all that is needed, for others that have had an audit carried out they may just …

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Keep from using the same keywords over and over

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). It’s one thing to optimize your site in its current state but another to keep it optimized as new content hits each and every …

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Always ensure any anchor text looks and is natural

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Content syndication is the term used for the tactical republishing of your original article on another third-party website …

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Offer a post-specific resource

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Backlinks give the impression that you're …

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Use Schema markup of your location data

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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What pain-points will your website or services solve?

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Optimize your content around a topic, not around a single keyword

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then …

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Search for Twitter users with similar interests

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. If you're …

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Bridge the gap between your content and your audience

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Websites are representations of ideas

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

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Search for your niche keywords on Bing

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus …

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Specific is the new epic content

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. When the damage is done, it can be very hard to …

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Use your meta-tags

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. According to Google, natural links …

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