Business Factors That Affect the SEO Plan

To keep it simple you can use a link shortener that 301s such as bit.ly, or if you want to spend a little more time you can set up your own site and 301 the traffic from a certain page to your money site. Most people look at SEO …

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Missing Alt Tags and Broken Images

Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Word on the SEO block …

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Focus on turning opportunities into paying customers

Have you noticed anything different this year when you search for something on Google? The “Googleopoly” seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. So how do you determine your competition? What should you be looking for …

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Use Rel Canonical Tag To Improve Ranking

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. In 2012, Google began to penalise any site found with bad backlinks and alongside this …

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What reaction do you get from a prospect?

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. For sites “with just a few things …

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Consider your exposure options for your content

When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real …

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Build up your cluster content

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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Interview experts within or outside of your company

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. The mobile version of your website is equally important, if not more important than the …

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Drop Keyword in First 100 Words

Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. There are …

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Try out core ranking algorithms

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic …

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W3C Validator

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Never underestimate the power and growing importance of Social …

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A service that does what you're looking for

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

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A Link Reclamation technique

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Mobile search is outshining desktop search …

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Blog posts shouldn't only contain text

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If your meta description is a …

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Interview experts outside of your company

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Develop a disavow report of unwanted links and forward it to the Google Disavow tool …

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AJAX and Single Page Applications (SPAs)

Using tools such as Copyscape will help you find if someone has plagiarised your content. If that happens, you should ask the admin to remove the part of the content from the site. If they’re not willing to do that, report them to Google. Google and the other search …

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Don't bury information in your content

When you invest a few hours a month for the first few months you can acquire enough backlinks that you’ll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. After implementing any SEO …

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Get a Column on an Industry Publication

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Earning a link from a high-quality, relevant website will …

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SEO tactics that work

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. There are a number …

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Backlink Ranking Factors

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Both …

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Search For Broken Link Building Opportunities On Wikipedia

If you don’t want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your …

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“Niche down” approach

Consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. You can’t expect …

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Don’t Quit Your Day Job

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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If it isn’t on Google, it doesn’t exist

For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages …

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Press Releases and Backlinks

Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast …

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Add a call to action at the end

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Once …

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Get High-Quality Links Through an Email Outreach Campaign

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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Great designers seldom make great advertising men

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. Some directories cost money in …

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How are you supposed to audit your website?

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search …

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Relevance is the key issue here

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Focus on your customers, and take the right logistical steps to make sure that search …

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The goal of SEO is to make you money

It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. The more popular and important a site is, the more links from that site matter. A site like Wikipedia …

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How to Choose a Domain Name for Maximum SEO

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Google follows links. Links are important. So get the word out. Reach out to other site owners – preferably of …

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Let the world know you are creating content

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. The more popular and important a site is, the more links from that site matter. A site like …

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Plan to use keywords for SEO, content creation and marketing

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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Optimal size of title tags

Keyword research can help you discover new content opportunities, while it can also improve your existing content. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site …

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The person with the best content will win

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

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