Best practices in SEO change very little from year to year

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. It …

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Focus on one website first

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. An SEO campaign can …

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More traffic is a positive sign to Google too

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Most businesses understand the importance of …

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Publish blog posts frequently and consistently optimize them

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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SEO great content best practice

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. Mobile is becoming more popular every year. If you're trying …

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Use Schema markup of your location data

Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is …

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We're searching in different ways already

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Many moons have passed since search engines interpreted …

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Not all web searches lead to sales

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

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Segmenting Your Site’s Audience

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading …

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Add a Pin-It Button to Your Site

Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. If you are taking the time to create, publish and promote content to build backlinks, it …

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Are you planning to use your keywords for advertising?

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

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Localise as many elements as you can

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. There are hundreds of different ranking factors that search engines, like …

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now and understand your audience

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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Find the most relevant link building opportunities

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of …

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Proven Ways to Convert Abandoning Visitors into Subscribers

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Site owners must …

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97% of consumers read online reviews for local businesses

A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. Search engines like aged domains, and give them more authority over newer sites. If someone Google searches ‘content marketing strategies’, domains possessing a strong authority on content marketing will …

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The first choice should be navigation

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags …

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As a general rule, nofollow links do not stand on their own

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in …

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Mobile Search Implications

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. When it comes to long-term SEO strategies, there are so many tactics to consider. You’ve seen what links you …

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Use Strong, Active Wording

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Your Competition Is Actively Doing SEO, Too

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Find out which channels are driving traffic to your competition . Essentially …

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Go-All In With Video (Or Get Left Behind)

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Whatever shows up in the search results box has been searched for before meaning these long tail …

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It’s time to revolutionize our approach to duplicate content

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a …

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Understanding the rationale behind providing value

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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It’s sometimes hard to choose the right terms for Google

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Organizations should take many factors into account when pursuing an SEO strategy. To ensure consistently high quality, business owners and digital marketers …

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SEO starts when you create the title tag

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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Clicks, Conversions, & Customers

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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Not all negative SEO attacks are readily noticeable

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and …

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Start focusing on improving your mobile experience

Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Meta descriptions …

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You should ensure that you use your internal links correctly

Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the …

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LINKS are STILL the #1 driving factor behind rankings

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. A 301 redirect is a permanent redirect from one URL to another. Whether you’re switching domain names, restructuring your …

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How to Find Acquisition Targets

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this …

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Multiply your keyword ideas

Creating incredible content that people will want to share is still the best way to earn links. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Never participate on any kind of …

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The majority of your backlinks should be branded

Both search engines and SEOs have the same goal: they want to provide searchers with the best resolution to their query. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. Website owners used to litter …

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It can be a great strategy to focus on long tail keywords

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. With your core keywords grouped into buckets based on exact local …

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Check navigation and UX factors

Keep a list of keywords that bring traffic from organic search queries to your site. Study the organic search traffic in detail once a month, and analyze which keywords were responsible for the traffic. Your brand keywords will normally be responsible for most of it. Try, if possible, to distinguish …

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Web Optimization Best Practices and Techniques

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. You need to look at your website’s analytics …

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SEO local search best practice

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Boilerplate content is a fact on the …

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