Find out who is linking to your site

As a rule, the best thing you can do to create a successful blog and show up high in search results is put quality at number one. Provide value, solve readers’ problems, and make your content and SEO practices natural and relevant. Adding your site to any web directory just …

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The reality is that blogging is a medium

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking …

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Include your target keyword within your URL

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site …

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Monitor Google My Business

Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Customers now use mobile devices to research potential business partners before converting on a …

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Dynamic vs Static- Which is preferred?

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s …

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More content equals better rankings and more links

Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR firm to reap the rewards from press releases. As long as you have something going on at your business (and why wouldn’t you?), you can easily spin that into …

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Analyze the backlinks of any website and get detailed statistics

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. SEO is here to serve not only you – a …

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On its own, content does nothing for your business

Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. While there plenty of differences between …

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Assessing Historical Progress

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Another valuable way to improve your domain authority is by getting other people to …

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Complete preliminary keyword research

Link and link popularity/link exchange is a factor favoured by many seo professionals though I personally believe that while link popularity can certainly be a factor in improving search engine page ranking, it's not nearly so important as search engine optimisation and in fact too many of the wrong …

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Don’t make your focus keywords too long

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your …

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75% of users never view the second page of search results

Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. The link structure of the Web serves to bind together all of the pages that have been made public as …

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Is your website too Dynamic for SEO?

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML …

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Proofread The Content Before You Go Live

Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. When you allow search engines to crawl …

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Creating inspiring content for your business

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include …

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How do you make a Google friendly title?

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Link building always paves the way for …

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Why SEO Is Actually All About Content Marketing

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. It’s important to have breadcrumbs on your website. They show users how a page …

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Add a ton of value to your clients

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make …

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Nofollow links are much better than you think

A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. In the world of SEO, there …

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Check your website for outdated plugins, themes or code

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of …

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Create an Engaging Web Presence

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. It helps the search engines quickly determine what the page is about. Content needs to play a part in search engine strategy, too. The …

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Links, links, links!

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same …

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The myth of free and fast traffic

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. People really love to check their search rankings. Many companies want to use this as a measurement …

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All Attention is Good Attention

As long as you’re playing by the rules, there’s no significant danger that you'll earn a penalty or damage your reputation in the process. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. Spam links …

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Big Brands Burst to the Top

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). One key impact the mobile-first index and …

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Optimize page titles

A link from a site that has been deemed authoritative on its topic, like the Wall Street Journal, is going to give you better results than a link from a newspaper source that has been around for two months. These high-quality sites are more trust worthy to search engines and …

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Analysing The Data

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. The small businesses with a physical place of business would do well to invest in local SEO, online public …

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Some sites are not as good as they seem

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. As an owner or …

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Target Low Hanging Fruits

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. The reason social is such a natural extension of search is that it adds both relevancy and authority. Think about this: According to Nielsen research, 92 …

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