Top trends in onsite SEO to watch

Momentum means running programs with discipline and consistent growth month after month. By outreaching your content to bloggers and industry influencers, you are increasing the chances of getting links back to your site as well as traffic to your content. Keyword research is the root of every optimization project. Keywords …

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Top trends in cloaking to watch

Your readers would be able to find information on your page without having to leave the page. Throughout the years, SEO has changed substantially. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase …

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Write a keyword-rich introduction about keyword research

Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. Integrity is the essence of everything successful. Consider what happens when a user removes part of your URL - Some users might navigate …

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Take care when dealing with hits

Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing. If you’re a small business owner with aspirations of getting your website to the …

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Google ranking factors can be affected by nofollow links

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. An often overlooked, but an extremely effective way of creating a sound web page optimisation strategy – is having a look at what your competitors are doing. Adjusting your keyword distribution gives you power to …

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I urge you to think about RSS feeds

When it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Having a news section on …

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Not enough data to tell

Always link back to vendors and brands you’ve worked with. Chances are that they will share your content if they are mentioned in it. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it …

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Start simple, but don't forget analysis

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded …

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Check your website’s loading speed

The keywords you use must appear in the page title, the heading, and the image alt text. They must also appear in the content naturally without seeming forced. Successful SEO requires a thorough understanding of the business itself. Backlinks are great for branding in the sense that they get your …

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Check the content of the target web page

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need …

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Domain authority (DA) is NOT the ultimate metric

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Google and other search engines use web crawlers to update their search indexes. Each search engine that has its own index also has its …

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Why do links matter?

If you use images, videos, infographics, interactive content and other alternatives to solely text-based content, you increase the chance that people will read and share your posts. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that …

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Search engine optimization tips

A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. Avoid …

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Content must be appropriate in length and appealing in structure

RankBrain is a machine-learning system that actually evolves over time to continuously provide the best search results possible. Rather than the basis of the algorithms running through a checklist of "rules" put in place by engineers, RankBrain works with the pre-existing algorithms to determine on its own what pages should …

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Don't go overboard at the risk of being penalized for stuffing

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving …

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How Search Engines work?

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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Stay Focused on the Long-Term

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. Another factor in determining the value of a link is the way the link is implemented and where it …

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Use your meta-tags

Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it’s important to stay tuned into the latest news. With this in mind, and a bit of practice, you can become your own SEO expert. According to Google, natural links …

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Missing Alt Tags and Broken Images

Links are important since Google confirmed that links are the #1 ranking factor, alongside great content. Ranking without links is hard, and why would anyone try to rank without links in the first place? Google cares about links more than anything, and so should you. Word on the SEO block …

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Build up your cluster content

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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Interview experts outside of your company

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Develop a disavow report of unwanted links and forward it to the Google Disavow tool …

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More traffic is a positive sign to Google too

To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. Most businesses understand the importance of …

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The first choice should be navigation

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags …

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Analyze the backlinks of any website and get detailed statistics

When you run the same query on different search engines, you will probably get different results. This is because every search engine uses its own algorithm, based on various socalled “ranking factors.” These factors decide which results appear in the SERPs. SEO is here to serve not only you – a …

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Don’t make your focus keywords too long

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Images, videos, slideshows and audio act as a signal of quality content to search engines… after all, you have put in the work to make your …

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Big Brands Burst to the Top

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). One key impact the mobile-first index and …

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Some sites are not as good as they seem

Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. As an owner or …

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