Invest in nofollow links

‘Mobile indexing first’ means that Google will look at the mobile version of your site to decide how high you should rank. Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has …

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Determining the goal for the site

It’s important to monitor the backlinks your site is accumulating Numerous self-called experts are out there giving different tips and advice but, unfortunately, most of the time, the only thing they do is confuse people. In the beginning, things move slow and it feels like you are just shouting …

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Can citations really make a difference?

Where are you seeing the fastest movement in the SERP’s? Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Putting up numerous links can be confusing for the readers and it doesn’t …

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Adopt a customer centric view of offsite SEO

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

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What do you understand by On page optimization?

If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Google Trends tells you how searches in a subject change over time. You can use it to predict spikes and slumps …

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Review page content

Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any PageRank compared to a link from a non-301 redirected page. Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business …

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Some websites are not as good as they appear

The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012 …

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Watch your grammar and spelling

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very …

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Word count is a complicated SEO metric

earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. SEO practices that involve deception and are disapproved by the search engines. User signals are behavioral patterns …

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Boost Your Popularity in the SERPS

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources …

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Work Hard and Success Will Come

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. One of the first steps in learning how to build backlinks is to understand the value of guest …

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Use Schema markup of your location data

The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to …

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Add a call to action at the end

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. Google reshaped its search algorithm to deal with the billion of pages and searches made every day, with backlinks in mind. Once …

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We're searching in different ways already

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Many moons have passed since search engines interpreted …

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now and understand your audience

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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Find the most relevant link building opportunities

Google Plus works powerfully and Google has really given their Plus button a big advantage when it comes to their own ranking factors. It’s phenomenal. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of …

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How to Find Acquisition Targets

SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. It is important to take into account the use of SERP Analysis according to which you can effectively identify and analyze your competition on keyword phrases. In this …

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Why SEO Is Actually All About Content Marketing

RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can then use that data to rank the relevancy of webpages concerning those keywords. It’s important to have breadcrumbs on your website. They show users how a page …

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Add a ton of value to your clients

A slow-loading website not only tests the patience of your visitors, but also risks a high bounce rate because of a significantly worse user experience. All your citations (an online reference to your business including your NAP) need to be consistent, so as you start building them (see below), make …

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