Audit Your Site To Improve It’s Performance

It is called implied linking as there is basically no link to go back to the source site. Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat …

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Carve out time for concentrating on Google algorithms

Although it can’t compare to the work of an experienced SEO agency, Screaming Frog is a great option. Building relationships is extremely important when it comes to organic SEO, and it can offer a real advantage for your search engine rankings. With the proliferation of smartphones, tablets and e-readers …

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Fun with keyword stuffing for now

If you choose the wrong keywords, you might be able to optimise for them and follow all the best practices and SEO techniques. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic …

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Longer content gets more shares

The quality and quantity of links you have pointing to your site has a direct bearing on how highly it ranks in organic search results. Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written …

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What is the trustworthiness of the linking domain?

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs …

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Use Headers — Wisely

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a …

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Local SEO and Listings

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches To a larger degree, your backlink profile is made up of …

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Blog posts shouldn't only contain text

Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would.” In other words, including keywords – or at least clear and direct information – in your URL is a …

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Hire the right people for SEO

Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. Producing content for search engines is also content marketing, list building, and relationship marketing. Mobile sites …

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How to promote your local business online

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times …

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Toxic links and their cure

If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. We know that Google will never …

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Does my content convert?

Prioritize keywords and phrases, plurals, singulars and misspellings. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference …

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Exhibit altruistic behaviour to build trust

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. The search engine optimization (SEO …

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Drop Keyword in First 100 Words

Determining the unique content on a page is an important part of what the search engine does. It is this understanding of the unique content on a page that the search engine uses to determine the types of search queries for which the web page might be relevant. There are …

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A Link Reclamation technique

When SEO isn’t done right it can be the cause of wasted time, money and a lot of frustration for many businesses. They might be ranking well for some keywords, but those keywords aren’t actually bringing in qualified traffic, leads or buyers. Mobile search is outshining desktop search …

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Blog posts shouldn't only contain text

Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If your meta description is a …

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Let the world know you are creating content

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. The more popular and important a site is, the more links from that site matter. A site like …

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Use Schema markup of your location data

Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is …

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The reality is that blogging is a medium

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking …

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Check your website for outdated plugins, themes or code

Google is far more capable of deciphering user intent and generating results that meet a user’s needs, rather than relying on one-to-one keyword matching. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of …

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