Backlinks are about so much more than Search Engine Optimisation

It worsens the user experience. If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. Regardless if you already work, live and breathe the internet …

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Update your cloaking on a regular basis

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Links …

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Ways to tell you're suffering from an obsession with backlinks

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

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How to really understand stickiness

If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social …

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The better way to do it is new school SEO

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. If you …

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Google’s algorithms react much faster to your changes today

In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. If you are going to use freelancers, beware of duplicate content. Always make sure to check the content that you get by searching for the content …

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It’s time to revolutionize our approach to organic SEO

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of …

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Natural building blocks for your site

Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Users will occasionally come to a page that …

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Use Hashtags (Wisely) and Categorize Your Boards

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. The problem is, not all backlinks are the same. A …

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Expand Your List

People like to be engaged and feel involved. Having a question as a title will start a conversation by piquing people’s interests. They will want to know what the answer is. Doing research on your targeted audience will help you come up with questions to ask. (Ideally, they should …

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Search for Twitter users with similar interests

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. If you're …

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Specific is the new epic content

Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. When the damage is done, it can be very hard to …

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Consider your exposure options for your content

When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real …

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Get a Column on an Industry Publication

In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu websites. Earning a link from a high-quality, relevant website will …

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Don’t Quit Your Day Job

Google is looking to reward sites that offer a great experience on a phone. They even now have separate search results for phone users. How do we know if we are mobile friendly? There’s a handy tool to check. Test your site, and work with your designer to make …

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Press Releases and Backlinks

Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast …

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Relevance is the key issue here

Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. Focus on your customers, and take the right logistical steps to make sure that search …

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Proven Ways to Convert Abandoning Visitors into Subscribers

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Site owners must …

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SEO local search best practice

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. Boilerplate content is a fact on the …

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Assessing Historical Progress

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Another valuable way to improve your domain authority is by getting other people to …

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