How to learn about nofollow links in a few hours

This may surprise you, but users narrow down 35–45% of their searches to sites based in their own country. For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had …

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High advertisement ratio can be mitigated by using conversion rates

By using specially-arranged keywords that a user may search for, you can design intriguing, quality content that will attract a reader and make them interested in your services. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research …

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The first choice should be search marketing

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. A general rule of thumb: If you have links in a menu at the top of …

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Find out more about quality

The problem may lie in the fact that by fluke sometimes the websites begin to get good rankings but these rankings don’t last. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order …

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Types of site changes brought on by web 2.0

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. There’s always something written somewhere that you can quote and use. You could also …

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Why content matters

You can create your own hashtag and use it instantly. The search engines analyze the reading level of the web page. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence …

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Make Sure Redirects Persist

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results …

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Sponsor events, teams, or organizations

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even …

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80% of Google Home results come from snippets

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Even though many social media sites use no follow tags, I still believe that social …

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Create helpful and shareable content

The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours …

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Try out core ranking algorithms

As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic …

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W3C Validator

Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition. Never underestimate the power and growing importance of Social …

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SEO tactics that work

Look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. There are a number …

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How are you supposed to audit your website?

Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search …

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Optimal size of title tags

Keyword research can help you discover new content opportunities, while it can also improve your existing content. If you want to rank in Google you have to make sure that you’re using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site …

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SEO starts when you create the title tag

For a search engine to be able to display relevant results when a user makes a search query, there has to be an archive of available information for it to select from. This archive is called an index. Every search engine has its own methods for gathering and prioritizing content …

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Clicks, Conversions, & Customers

Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO …

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Multiply your keyword ideas

Creating incredible content that people will want to share is still the best way to earn links. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. Never participate on any kind of …

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Dynamic vs Static- Which is preferred?

Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s …

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Links, links, links!

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same …

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