Clarification about SEO campaigns

Both of these tools are free, but will only check up to a certain number of URLs. It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or …

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Low hanging backlink fruit

Many CMS systems come with built-in review functionality. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs …

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The broken link-building method aided by doorway sites

These days, directory links are unlikely to generate a torrent of traffic but they're a good way to build external links to your site. Additionally, links from specialized directories in your niche will bring in a steady stream of targeted visitors and help reinforce the topic of your site with …

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What is your website content about?

More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore …

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PageRank of the page

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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Rankings, On-page and Off Page SEO

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are …

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The Three Pillars of SEO: Authority, Relevance, and Trust

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Search for your niche keywords on Twitter

In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links. Good quality takes time …

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Missing Alt Tags and Broken Images

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era. If users cannot access your page due to compatibility problems, you are not likely to get a good rating. How does a new website start ranking? Does it …

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Always ensure any anchor text looks and is natural

Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they’re seeking, as well as similar content they might also enjoy perusing. Content syndication is the term used for the tactical republishing of your original article on another third-party website …

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Offer a post-specific resource

When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. Backlinks give the impression that you're …

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What pain-points will your website or services solve?

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

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Search for your niche keywords on Bing

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. Don ’t keyword stuff – write naturally using synonyms, relevant terms and lots of nouns Build a brand and focus …

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Best practices in SEO change very little from year to year

Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. It …

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Publish blog posts frequently and consistently optimize them

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine …

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As a general rule, nofollow links do not stand on their own

Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in …

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Is your website too Dynamic for SEO?

The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML …

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