Usurp The SERP

Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other times your site can be affected by bad content and Google will not warn you about it. The story has it …

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Write a 1000+ words article about meta tags

Which means you have to be good at cross-platform marketing. Getting rankings is an output SEO firms can easily sell because they’re emotionally satisfying, but they’re worthless unless they generate leads or sales--the outcome you want. As titles are prominently displayed in search results, showing results with the …

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Avoid link directories that link to all sorts of websites

Build a great series of appropriate backlinks on your site. Have your keyword phrases be in the titles of said links. Make sure that these network links are related to your content, otherwise they could possibly work against you. Using backlinks is a great way to bring in traffic from …

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Unlocking the mystery of analysis

Page content refers to all the information contained in a website. Page content can be displayed as text, links, images, audio, animation or videos among other things. When it comes to your product pages, place keywords with high internal search volume into H1 & H2s as well as body copy and …

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My thoughts on keyword research

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. We’ve all experienced the frustration of a slow-loading site …

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A really cool way of writing description tags

For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to …

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Using page speed in mobile search ranking

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the …

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Review your content creation plans and make adjustments

Internal backlinks are created on your site or blog and there’s no external element in their creation. The reason behind the creation of internal links it to make navigation around the site easier. There is an old adage used by webmasters which sum up most successful websites, “content is …

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Not all searches lead to sales

Your competitors may be investing more in their own SEO campaigns, outperforming you in the process. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility and better positioning in search engine results pages …

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Videos and images are page content too

Using flash is considered to be a cheaper option than others; however, Google will not rank your website high if you are a user of flash. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Mobile search uses …

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Don’t just optimize content for a single target phrase

Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it …

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What is real SEO?

Link building always paves the way for effective relationship building. Whenever any local publication writes about you (and of course, link back to you), you can establish a relationship with the author as well as the organization. It might lead to getting great results as you never know who that …

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To get fast rankings, you need a fast site

One of the most time-consuming parts about link-building is actually finding places that will give you links. Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to …

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What the Keyword Data Tells You

The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Another method to rank …

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Better alternatives to old school SEO methods

Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. Google has several bots: Googlebot (desktop), Googlebot …

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Cost should not be your only consideration

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

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Why is citation consistency so important?

Make a list of the top 10 business directories and build an engaging, content-rich business profiles on each of them. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your …

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Focus on ROI Instead of Keyword Rankings

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Hummingbird also impacts long-tailed search queries

Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. Targeting the keywords to rank in first page of …

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Horses for courses

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it …

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Optimize your content around a topic, not around a single keyword

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then …

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Bridge the gap between your content and your audience

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

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Backlink Ranking Factors

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. Both …

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The person with the best content will win

Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find …

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Add a Pin-It Button to Your Site

Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. If you are taking the time to create, publish and promote content to build backlinks, it …

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Localise as many elements as you can

Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. There are hundreds of different ranking factors that search engines, like …

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Your Competition Is Actively Doing SEO, Too

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. Find out which channels are driving traffic to your competition . Essentially …

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Include your target keyword within your URL

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site …

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Analysing The Data

Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. The small businesses with a physical place of business would do well to invest in local SEO, online public …

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